The first stop for SafeAuto’s 2012 Do The Jingle contest is complete. The company’s media team visited Chicago, Illinois and returned to Columbus bearing some amazing footage. The wide assortment of entertainers in the Windy City offered a melting pot of new jingles; participants performed raps, ballads and even drum beats outlining the advantages of having automobile coverage by SafeAuto Insurance.

This talented drummer spotted SafeAuto on Chicago’s Michigan Avenue and amazed on-lookers with his version of the jingle.

The first of the seven-city search for the next SafeAuto advertising star proved nothing short of successful. Many people made appointments to sing their best rendition of the SafeAuto jingle, while some were able to come up with jingles on the spot like the young percussionist pictured at the ­­­­­left.

Multiple crooners were eager to show off their talents and paired their participation in the Do The Jingle contest with auditions for NBC’s second season of their singing competition “The Voice”. Hopefuls waiting at the Navy Pier offered their fantastic voices and produced some entertaining 30-to-60-second tunes.

This is the fourth annual Do The Jingle contest for the company, and voting for this year’s competition is expected to far exceed that of last year’s. Public votes will decide the grand prize winner, who will receive a $5000 advertising contract with SafeAuto.

This week the team visits Myrtle Beach, with Philadelphia close behind this weekend, in hopes of an even more successful casting and the continued participation of a vast array of artists and entertainers.

The SafeAuto team will visit the following cities for the remainder of the contest:

· Chicago: July 15-16, 2011
· Myrtle Beach: August 3-4, 2011
· Philadelphia: August 5-7, 2011
· Phoenix: September 8-10, 2011
· Houston: October 7-9, 2011
· Nashville: October 22-23, 2011
· Columbus: November 5-6, 2011

This past weekend, SafeAuto Insurance sponsored the Summer Night Cruise-In and Indian Uprising GTO car shows in Dublin, Ohio. The car show, held by the GTO Association of Central Ohio, had a great turn-out with over 100 cars registered for the competition.

The car show provided weekend-long entertainment including a band,  hundreds of classic cars and even NASCAR’s Johnny Sauter.

People visited from all around to see the classic automobiles on display and were also treated to a concert by the Rezes Hall Band on Friday. The music must have had some effect because many GTO lovers took a shot at a $5000 advertising contract by singing the 1-800-SAFEAUTO jingle for the 2012 Do The Jingle contest. Johnny Sauter even showed up to connect with fellow drivers and automobile enthusiasts. The SafeAuto Racing Team driver brought the #13 NASCAR truck and offered autographs to fans on Saturday.

This was a fruitful combination for SafeAuto because the event not only offered the insurance company an opportunity to mingle with locals and help an organization, but all proceeds from the car show went to two great causes: Operation Buckeye and the Society to Prevent Blindness.

SafeAuto wanted to capitalize on their compelling sponsorships and exciting company updates. The creation of SafeAuto News enables the state minimum insurance company to get their message out to the masses in a timely manner.       

Watch the first ever edition of SafeAuto news!

The show is filmed at the SafeAuto Studio in Columbus, Ohio. The format is similar to a nightly news broadcast with an anchor highlighting important events taking place at SafeAuto. Each episode will be available on the web in crystal clear HD.  

The idea for the show came about when SafeAuto had an extremely exciting week in the news. SafeAuto Racing Driver Johnny Sauter defeated Kyle Busch at Martinsville Speedway, SafeAuto Insurance expanded coverage into the state of Virginia, and the company announced a green initiative for all employees.    

SafeAuto has always been a trendsetter with their clever commercials and marketing campaigns. Creating a news program on a consistent basis will once again separate SafeAuto from their competition. Posting the show on the web will also enable SafeAuto Insurance social media followers to easily access the show.

Be sure to follow SafeAuto Insurance on Facebook and Twitter for information on when each episode will be available. SafeAuto’s goal is to not only entertain viewers but also inform them of events happening at SafeAuto and in the insurance world.

** SafeAuto News will also be available in Spanish**