by Grace Wilson
May 5, 2010 05:28 PM
Columbus, OH — SafeAuto Insurance is proud to announce the release of a new commercial featuring Atlanta star Portia Allen, also known as Lady Rerun. Lady Rerun was announced as the winner of the Do the Jingle Contest in February 2010 and recently recorded a commercial with SafeAuto’s famous persona Justin Case.
The partnership with Lady Rerun, which includes TV advertising, kicked off earlier this week. “Of all the incredible talent, the voters chose me!” said Portia Allen about her win. Lady Rerun won the contest with a total of 58,415 votes for her video submission on DoTheJingle.com. She was awarded an advertising contract with SafeAuto Insurance Company.
This new commercial will run alongside another series of Justin Case commercials as well as a group of animated commercials featuring kinetic type. The commercial features Justin Case and Lady Rerun in a dance-off. You can view the entire commercial at http://www.safeauto.com/about/commercials/.
About the DoTheJingle.com Contest
Participants taking part in the contest were encouraged to re-create the best version of SafeAuto’s famous 1-800-SAFEAUTO Jingle, video tape their performance, and then upload the video submissions to be featured on DoTheJingle.com. The winner was then based on a voting system from fans voting for their favorite jingle on the hour. The winner at the end was determined by the submission with the most votes. This contest was the first viral marketing campaign SafeAuto has run and has seen great success for the past two years.
About SafeAuto
SafeAuto Insurance Company is a property and casualty insurance company based in Columbus, Ohio. Today, the company provides the state required minimum insurance coverage to automobile drivers in 14 states including Ohio, Indiana, Kentucky, Georgia, Pennsylvania, South Carolina, Tennessee, Louisiana, Mississippi, Illinois, Missouri, Arizona, Oklahoma and Texas. SafeAuto is a direct-to-consumer automobile insurance company offering auto insurance over the phone via its famous 1-800-SafeAuto toll free phone number or by logging on to SafeAuto.com. For more information visit http://www.SafeAuto.com/.
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