SafeAuto Insurance Company’s new advertising campaign showcases its new pricing technology with a familiar face – comedian Norm Macdonald. Macdonald, a stand-up comedian, writer, producer and actor, was a “Saturday Night Live” cast member for five years. Along with television and radio commercials, web banners and outdoor boards, the effort will include a series of made-for-web videos. These “Street Smarts” shorts feature Macdonald making humorous observations about driving and car insurance in his trademark style. New editions will be release on a regular basis throughout the summer. Norm Macdonald will also answer questions from SafeAuto’s social media follower’s on-camera and never before seen behind the scenes clips will be released on the SafeAuto Blog, YouTube Channel and Facebook page. The online content featuring Macdonald is just another way that SafeAuto Insurance is staying at the forefront of the social frontier. SafeAuto’s Social Media Channels: Facebook Twitter YouTube Play It Safe Blog
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There are many bad drivers out there on the road. Play It Safe with helpful tips, articles, videos, and of course, examples of what not to do. Brought to you by SafeAuto Insurance Company.