by Grace Wilson
June 21, 2010 01:42 PM
Today, SafeAuto Insurance Company has unveiled a new interactive video game called Payment Panic. Players can try their luck out on the game from www.safeauto.com. After completing the game, players can then post their score on their Facebook pages.
With any luck, you’ll be able to slip past the raging semis and the other crazy drivers on the road to reach the post office in time to make your policy payment.
The game was developed by Columbus, Ohio-based Tracer Media, along with the in-house IT team at SafeAuto. Payment Panic was developed to feel like the popular retro driving games, while incorporating SafeAuto’s NASCAR Truck as the vehicle used in the game. The game also stresses the importance of making your insurance payment on time, to help serve as an interactive way to educate the consumer about the importance of auto insurance.
“This is good for SafeAuto because it gives consumers new ways to experience car insurance,” said Elie Deshe, Vice President of Emerging Media, “And all of the features of the game give the user an interactive approach to Justin Case and broaden the appeal and importance of car insurance.”
Expect to see more announcements in this area as SafeAuto broadens their impact on the digital world and explores new ways to reach the mobile audience.
So, whether you’re visiting SafeAuto.com to get a free quote, check out the new commercials, or make a payment, take a quick break to let off some steam with Payment Panic. Who knows, you may even end up making it to the finale.
Try your luck at http://paymentpanic.safeauto.com/.
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