SafeAuto Partners with Hugo to Offer Cost-Effective, Pay-as-You-Go Car Insurance

Partnership brings affordable, usage-based car insurance to drivers in Illinois and California

COLUMBUS, Ohio — SafeAuto announced today that it has partnered with Hugo to offer pay-as-you-go car insurance tailored to dollar-conscious drivers. While many states ease pandemic-related mandates and restrictions, millions of Americans continue to drive less often, but still pay the same amount for their auto insurance. Through its partnership with Hugo, SafeAuto, a leader in direct to consumer state-minimum insurance, allows these drivers to access coverage while saving money by only paying for insurance on days they drive.

Today, Illinois and California drivers are able to purchase liability insurance in minutes at and manage their policy and payments through Hugo’s 24/7 web app. Each policy is fulfilled, underwritten, and backed by SafeAuto.

“For over 25 years, we’ve focused on providing our customers with the best coverage at an affordable cost,” said Ron Davies, CEO, SafeAuto. “Partnering with an innovative company like Hugo helps us offer more solutions so customers can get the coverage they need at a price they can afford.”

Usage-based insurance, which is predicted to see a 50% increase this year, can be the most cost-effective way to insure a vehicle that a driver owns. As the world’s first pay-as-you-go liability insurance company, Hugo gives customers true flexibility.

“Every driver needs liability car insurance, so Hugo was made with two goals in mind: make that insurance accessible and affordable for everyone,” shared David Bergendahl, CEO, Hugo. “This partnership helps us accomplish these goals, and our technology makes it quick and easy for folks to get a policy and give it a try.”

Customers are able to buy packages of 3, 7, 14, or 30 days to get started. They pay a flat rate when their coverage is on, and can turn coverage on and off through a web app or by text message, extending their insurance budget with no monthly payments. “All our member reviews highlight how much folks appreciate being able to pay at their own pace and avoiding down payments” revealed Bergendahl.

“The pandemic has impacted many people financially and changed driving habits,” Davies said. “Pay-as-you-go plans are a solution that provides drivers with a sense of safety knowing they are covered behind the wheel while only buying what fits their budget.”

About Hugo

Hugo builds cutting edge technology to make financial stability achievable for every American. Hugo’s flagship product is the world’s first pay-as-you-go liability insurance. It gets rid of large upfront fees and down payments, delivers insurance at a flat daily rate, and lets drivers turn their coverage on and off straight from their phone. For more information, visit

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