SafeAuto Announced As Presenting Sponsor Of 2014 Halloween Haunt And HalloWeekends At Five Cedar Fair Parks
Safe Auto Insurance Company and Cedar Fair are proud to announce that SafeAuto will be the presenting sponsor of this year's Halloween Haunt and HalloWeekends at five Cedar Fair parks. SafeAuto is the first presenting sponsor of these popular events in the history of Cedar Fair's annual Halloween Haunt and HalloWeekends.
September 6, 2014
COLUMBUS, Ohio—Safe Auto Insurance Company and Cedar Fair have announced that SafeAuto® will be the presenting sponsor of this year’s annual Halloween Haunt and HalloWeekends events at five Cedar Fair amusement parks. SafeAuto is the first presenting sponsor in the history of the parks’ popular annual Halloween events and will sponsor HalloWeekends 2014 at Cedar Point and Halloween Haunt 2014 events at Dorney Park, Kings Dominion, Kings Island, and Worlds of Fun.
As part of the sponsorship, Halloween Haunt and HalloWeekends will be presented as “driven by SafeAuto”, and the SafeAuto name and logo will appear in marketing for the events and on park websites. At each park SafeAuto will have advertising opportunities in park maps, on park and attraction signage, and on televisions placed in queue lines for Halloween Haunt and HalloWeekends rides and attractions. SafeAuto will also have opportunities to run promotions, including ticket giveaways, leading up to and during the events.
The sponsorship is an extension of SafeAuto’s “Enjoy the Road Ahead” campaign, which began in December 2013 with a focus on protecting the relationship drivers have with their cars. By sponsoring events such as Halloween Haunt and HalloWeekends, SafeAuto aims to be the insurance company of choice for drivers who need the right car insurance for the right price so they can drive where they want to go without worrying about being covered. Halloween Haunt (called HalloWeekends at Cedar Point) is an annual nighttime Halloween-themed event at Cedar Fair parks that features monster-packed mazes, themed “scare zones”, live shows, all among some of the most terrifying rides in the world.
HalloWeekends at Cedar Point, which has been named a “Best Halloween Event” by Amusement Today’s Golden Ticket Awards, and Halloween Haunt at Dorney Park open Sept. 12. Halloween Haunt opens at Worlds of Fun on Sept. 13, at Kings Island on Sept. 19, and at Kings Dominion on Sept. 26. HalloWeekends and Halloween Haunt events run on Fridays, Saturdays and Sundays through Nov. 2.
Safe Auto Insurance Company is a privately held car insurance provider founded in 1993 and based in Columbus, Ohio. SafeAuto is a leading provider of state-minimum car insurance for drivers in Arizona, California, Georgia, Illinois, Indiana, Kansas, Kentucky, Louisiana, Mississippi, Missouri, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas and Virginia. For more information, visit http://www.safeauto.com.
About Cedar Fair
Cedar Fair is a publicly traded partnership headquartered in Sandusky, Ohio, and one of the largest regional amusement-resort operators in the world. The Company owns and operates 11 amusement parks, three outdoor water parks, one indoor water park and five hotels. Its parks are located in Ohio, California, North Carolina, South Carolina, Virginia, Pennsylvania, Minnesota, Missouri, Michigan, and Toronto, Ontario. Cedar Fair also operates the Gilroy Gardens Family Theme Park in California under a management contract. Cedar Fair's flagship park, Cedar Point, has been consistently voted one of the best amusement parks in the world in annual polls conducted by Amusement Today newspaper.