SafeAuto Insurance Launches New Mobile Friendly Website

January 07, 2013

SafeAuto Insurance, an auto insurance company based in Columbus, Ohio, is proud to have launched their brand new mobile website. The user friendly will now enhance the customer experience online with a site wide interface redesign. The development team at SafeAuto strategically created a site that will reduce the average time for users to get an online quote while making the navigation process simpler across all devices.

The mobile friendly website uses various technologies which have been adopted on the web that allows the product to adapt to any environment. Whether a browser is visiting on Android or iOS platforms, the website will instantly respond to the device.

“More and more people are coming to the web via mobile,” stated Kristin Watkins, Vice President of Sales at SafeAuto. “It was our goal to revamp the website so we could be at the forefront with this responsive design.”

SafeAuto’s microsite,, was also designed responsively. The nationwide music competition kicks off in January and the new site brings a fresh look and feel to the contest. It not only encourages browsers to participate in social interaction, it also enables them to browse the site on their smartphone, tablet or computer.

“We’ve received great feedback on the site thus far,” said Watkins. “We’re excited that regardless of the device, the browser who visits our site will have an enjoyable experience.

About SafeAuto

Safe Auto Insurance Company is a property and casualty insurance carrier based in Columbus, Ohio. Founded in 1993, the company today is licensed in 19 states and employs nearly 1,000 associates in 4 offices around the country, with annual revenues topping $300 million. SafeAuto provides the state minimum insurance coverage to automobile drivers in 16 states including Ohio, Indiana, Kentucky, Georgia, Pennsylvania, South Carolina, Tennessee, Louisiana, Mississippi, Illinois, Missouri, Arizona, Oklahoma, Kansas and Virginia and Texas. For more information and for car insurance quotes, visit