Leader in direct to consumer minimum-limit insurance celebrates 20th year of business.
August 4, 2013
Columbus, Ohio—Twenty years ago this week, in the summer of 1993, seven people took a leap of faith and started a new auto insurance company designed to serve people who need state-minimum coverage. Since then, Safe Auto has become a leader in direct to consumer minimum-limit insurance across 17 states—and one of the last independently-owned insurers to serve this important market.
During its twenty years, the Columbus, Ohio-based company has written more than 5.7 million policies and has grown from a $2 million to a $275 million company.
“We got there by innovating and treating our employees and customers with the respect they deserve,” said Jon Diamond, co-founder of Safe Auto Insurance.
Safe Auto was an early adopter in offering auto insurance direct to consumers through its 1-800-SAFE-AUTO phone number and was among the first to use irreverent humor in the insurance category. Its number and jingle are widely recognized in the 17 states it serves, and customers know they can count on Safe Auto for a value-priced insurance product and outstanding service.
“We’ve grown into one of America’s largest privately owned P&C insurers, and that’s been incredibly rewarding,” said Ari Deshe, co-founder of Safe Auto Insurance. “But what’s even more gratifying is that we’ve been able to help protect so many people who might otherwise go uninsured, and that we’ve been able to create a great work environment for the hundreds of dedicated employees who look out for the best interest of our customers.
Safe Auto Insurance Company is a property and casualty insurance carrier based in Columbus, Ohio. Founded in 1993, the company today is licensed in 19 states and employs nearly 1,000 associates in 4 offices around the country, with annual revenues topping $300 million. SafeAuto provides the state minimum insurance coverage to automobile drivers in 16 states including Ohio, Indiana, Kentucky, Georgia, Pennsylvania, South Carolina, Tennessee, Louisiana, Mississippi, Illinois, Missouri, Arizona, Oklahoma, Kansas and Virginia and Texas.